Airport Strategic Management with Business Simulation (classroom)

Did you know that in the past 5 years, 158 participants from 13 countries have taken this course with IATA?

10-day (80 hours) classroom course

Strategic planning and decision-making: a big picture approach for a big business. Airport managers have the challenging job of ensuring safe, efficient operation in a complex and growing business. This course uses intensive training and exercises to help you identify your airport’s business challenges and address them at the individual, team and unit levels. Learn key strategic management techniques that will help you keep your operations in line with your strategy and deliver sustainable results.

Learn about airport management through this interactive course, providing you with in-depth theory of airport management, which is practically applied in a two-day simulation exercise. Key aspects of airport management will include airport strategy, the balance between capacity and demand, options for airport growth, optimal operational models, appropriate airport charges, market development, and potential for non-aeronautical revenues.

You will be required to analyze the impact of your new airport management skills using a business dashboard, demonstrating your actions to realize positive financial returns on an increase in air traffic growth (above GDP), through revenues, expenses and investments. As a member of the management team in the business simulation exercise, you are responsible for both short-term revenues, including commercial initiatives related to market developments, and the long-term strategy that may include capacity expansion during your virtual 10-year tenure.

IATA has teamed up with Leidos to use their BEONTRA Route Forecasting solution to create traffic forecast scenarios, capacity scenarios and estimate aviation and non-aviation revenues, as well as cost scenarios. BEONTRA’s Route Forecasting solution is dedicated to answering ’what-if‘ scenarios through fast scenario building times and high scenario scalability, thus enabling fast and accurate modelling. BEONTRA’s Route Forecasting solution bridges the gap between Excel spreadsheets and simulation.

Course Code: TAPG-04

Course format

• This classroom course provides 10 days (80 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Intermediate and Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

Upon completion of this course you will be able to:

• Formulate airport performance objectives and plan the activities used to achieve them
• Manage your staff, resources, facilities and technology with a focus on attaining strategic goals
• Align your marketing, financial management, and customer service activities to your strategic goals
• Ensure sustainable quality and compliance across an airport’s business and operations, using quality as a key driver for change
• Conduct ongoing evaluation and benchmarking exercises to measure the success of your strategic activities
• Oversee expansion, funding and investor relations with a long-term focus

The key topics that are covered during this course include:

• Strategic management tools
• Quality management and benchmarking
• Performance measurement: balanced scorecard
• Organizational structure and strategic goals
• Master planning
• Business management
• Financial management
• Management models and outsourcing
• Managing risks and changes in air transport industry
• Talent management
• Information technology
• Marketing management
• Airport marketing principles
• Business-to-business (B2B) and business-to-consumer (B2C) relations
• Pricing strategies
• Positioning
• Airport business background
• Airports within air transport system
• The airport business environment
• Airport economics and business concept

Activities

• Case studies
• Integration exercise
• Airport Business Simulation Game

This course is recommended for:

• Airport managers
• Air transport professionals taking on leadership positions
• Airport authority representatives

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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Over 40 international airports use BEONTRA’s Route Forecasting solution to run highly detailed analyses focusing on:

All modules of the BEONTRA Route Forecasting solution are based on state-of-the art web application technology (accessible via the web browser and internet/ intranet connection).

About BEONTRA: BEONTRA provides integrated, intelligent solutions around planning and forecasting. Machine learning algorithms, and data intelligence provide actionable predictions. Route Forecasting solution gives airports tools to understand markets and travel patterns for more accurate route forecasting. It helps creating comprehensive business cases and presentations with market sizes, passenger flows and connection points.