Airline Business Models and Competitive Strategies - Virtual Simulation Program (classroom)

Did you know that in the past 5 years, 453 participants from 78 countries have taken this course with IATA?

5-day (40 hours) classroom course

Sharpen your management skills and apply newly acquired knowledge in a real market conditions-based simulation game vying for market share and profitability against fellow professionals from the industry! This 5-day course will help you upgrade your management skills and strategic thinking. You will be able to run your own airline and decide on fleet, network, schedule, pricing and product marketing. IATA’s pioneering simulation program can be adapted to various market scenarios and gives you the opportunity to test your strategic ideas in a risk-free test environment with several sessions where strategy adjustments can be made. Performance reports to show the impact of your strategic business choices and provide input for your next strategic decisions in the game, and potentially real life! The course provides short lectures with more time spent on devising and testing business strategies. Using customized case studies and exercises, you will create scenarios such as airline start-ups, growth, consolidation and mergers. Your objective is simple, be the most profitable airline!

Course Code: TALG-02

If you are interested in this course, you can also take it as part of the IATA & University of St Gallen Diploma of Advanced Studies in Global Air Transport Management. This program consists of 12 executive classes totaling 36 ECTS. Find out how you can register for the program.

Course format

• This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• 1-2 years commercial airline experience, or successful completion of the IATA Network, Fleet and Schedule Planning course or IATA Airline Business Foundations with Management Game course.
• Recommended level is Intermediate and Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

On completion of this course you will be able to:

• Differentiate airline business models and features (pros/cons, fleet composition, cost, load factor, yield)
• Translate historical demand into an airline business type with unique network design and product offer
• Recognize what drives airline cost and revenue and adjust your price settings to maximize profitability
• Use operational/commercial inputs to design network strategy and convert strategy to tactics
• Improve problem-solving and critical thinking by identifying and capturing market opportunities
• Select aircraft type and financing methods that best fit your network strategy and market environment
• Assess the impact of your strategic decisions and fine-tune your strategy and tactics continuously

The key topics that are covered during this course include:

• Business models
• Product development
• Network analysis and planning
• Pricing and revenue management
• Aircraft evaluation financing and acquisition
• Aircraft scheduling

Activities

• Access to IATA’s Air Mercury simulator
• Self-study materials
• Business cases
• Assessment

Request free online demo

This course is recommended for:

• Airline Middle and Senior management
• Airline Pricing and Revenue managers
• Airline Network development manager
• Holders of an IATA certificate in Airline Business Foundations with Management Game or Network, Fleet and Schedule Planning

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.