IN-DEPTH
A reflection on policies used to support the creation of new renewable energy markets
Lessons for aviation?

Léa Jouannin, IATA's Climate Policy Manager, shares highlights from the report that can support policymakers in their efforts to decarbonize aviation.
This document provides an analysis of the policies used to create the wind and solar energy markets.
The crucial role of governments in supporting the development of new energy markets is a key takeaway for the aviation sector's energy transition. The case studies of the solar and wind energy markets provide insights into important aspects of policy design, sequencing, and choice of instruments.
Executive Summary
The global shift towards renewable energy, particularly solar and wind, offers valuable insights for the aviation sector's transition to sustainable aviation fuel (SAF). Analyzing the successes and failures of policies supporting these renewable energy markets can guide the development of effective governmental strategies for SAF, although sector-specific considerations and local contexts will always play critical roles.
Over the past 30 years, solar and wind energy have achieved significant growth due to a strategic mix of technology-push and demand-pull policies. This growth has driven innovation, investment, cost reductions, and the widespread deployment of renewable energy infrastructure, making solar and wind viable alternatives to conventional fossil fuels.
The analysis highlights the importance of well-designed policies in developing renewable energy markets. Key lessons for the aviation industry's energy transition include:
▪ The importance of creating energy policy frameworks tailored to local conditions and supported by international cooperation.
▪ The positive impact of strategic policy sequencing on the creation of a new energy market, with technology-push policies leading and demand-pull measures following.
▪ The importance of early and substantial governmental R&D support, a crucial element to foster competition and diverse solutions, with market-based policies implemented as technologies mature.
▪ The necessity for all supply chain stakeholders to be subjected to predictable, long-term, and as globally harmonized as possible policies.
▪ The urgent and substantial practical and financial need to support emerging economies in the development of new energy markets.
These observations are essential for the widespread production of SAF, which is crucial for the decarbonization of the air transport industry, necessitating coordinated efforts and urgent government support to achieve this goal.


Key policy objectives, strategies, and instruments used to create new energy market
This is a a non-exhaustive overview of the potential policy objectives, strategies, and instruments available for policymakers planning to implement new policies to support the development of new energy markets in the context of sustainable development.
Source: IATA – Sustainability and Economics Division – 2024

Tech-push policies
Objective: Attract investment
Policy Instruments:
- State-funded R&D programs
- Public-private R&D partnerships
- R&D subsidies
- Grants
- Buyer of Last Resort (BOLR)
- Ensure free access to public R&D facilities
- Tax incentives, benefiting producers
- Contracts for Difference (CfDs)
- Revenue Certainty Mechanism
- Loans and credit enhancements
- Standard setting and new regulatory frameworks, at the national, regional, and international levels

Tech-push policies
Objective: Scale-up production, lower production costs
Policy Instruments:
- Tax incentives, benefiting producers
- Contracts for Difference (CfDs)
- Grants
- Direct government production
- Price regulation
- Policy harmonization at the international level

Mix of tech-push and demand-pull policies
Objective: Ensure, with no additional cost, access to new energies, mainly to lower their market price and therefore facilitate their commercial scale deployment
Policy Instruments:
- Regulation promoting free competition and preventing cartels and other competitive distortions
- Tax incentives, benefiting producers
- Public-private partnerships
- Administrative incentives (simplified local procedures), benefiting end consumers
- Auctions

Demand-pull policies
Objective: Drive demand, reduce risk for producers, accelerate uptake
Policy Instruments:
- Subsidies
- Advertising
- Government procurement
- Public promotion campaign
- Energy efficiency labelling
- Tax incentives, benefiting to end consumers
- Mandates
- Auctions